Product Trends
“We’re looking into 2023 and new and creative ways to drive sales,” says Charlie Iszard, center store manager for CrossAmerica Partners LP, Allentown, Pennsylvania. “We’re working on optimizing a lot more of our endcaps to be more and more impulse with the bestsellers. We’re trying to continually figure out how to optimize our promotions. The question is: How deep of a discount do you have to do to make the offer work? We’re experimenting as we speak.”
Winning With Add-ons
Food and drink make up more than 90% of checkout area purchases, and alongside beverages and candy, snacks are a top category in the space, so optimizing queues is key, says The Hershey Co.