Christine Lavelle

A limited-time offer can be a way to test new products that then become part of the regular offerings, from food items to candy, lighters or flowers. An LTO can also give convenience retailers the opportunity to add variety while keeping the menu tight.

With the imminent return of Hostess Twinkies and its other snack cakes to convenience stores and other retailers on July 15 under new ownership, will consumers want to wash down their snack cakes with an ice-cold Pabst?