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Consumer Trends

Exclusive research: How are consumers changing the c-store retail experience?
Consumer Trends

Healthy options

 Oct. 19, 2017

Sixty-five percent would visit c-stores more often if healthier prepared foods were available.Source: Technomic Q1 2016 C-Store MarketBrief; Consumer Brand Metrics

Consumer Trends

Customizability

 Oct. 19, 2017

Forty-six percent want more made-to-order options; if more foods were customizable, it would drive them to purchase c-store foodservice more often.Source: Technomic 2016 Snacking Occasion Consumer Tre...

Consumer Trends

Not just men

Oct. 19, 2017

Overall, 64% of c-store consumers visit once a week or more often. These shoppers are termed Super Heavy Users, according to Technomic, and they’re the industry’s most frequent customer. M...

Consumer Trends

Digitally connected

Oct. 19, 2017

Overall, 76% of c-store consumers use a smartphone. Among 16- to 34-year-olds, the percentage is much higher, at 91%. Hispanics, black/African-Americans and Asians are more likely to engage with smart...

Consumer Trends

Busy balancers

Oct. 19, 2017

Another of the Eater Archetypes that tends to visit c-stores frequently for foodservice is called the Busy Balancer. They account for 16% of all foodservice users.Attributes of Busy Balancers-Young mi...

Consumer Trends

Food quality

Oct. 19, 2017

Unlike beverage quality and speed of service, where c-stores and QSRs are fairly closely matched in the eyes of their customers, attributes like food taste and quality and offering craveable items get...

Consumer Trends

Unique breakfasts

Oct. 19, 2017

Sixty-seven percent wish c-stores would get more creative and develop unique flavors for handheld breakfast items.Source: Technomic Q2 2016 C-Store MarketBrief; Consumer Brand Metrics

Consumer Trends

Grab-and-go variety

Oct. 19, 2017

Sixty-two percent say c-stores should offer a wider variety of ready-made grab-and-go foods that are kept warm on display.Source: Technomic Q2 2016 C-Store MarketBrief; Consumer Brand Metrics

Consumer Trends

Quality beverages

Oct. 19, 2017

Eighty-nine percent say beverage quality plays a critical role in their decision to patronize a c-store.Source: Technomic 2016 Beverage Consumer Trend Report

Consumer Trends

Skewing younger

Oct. 19, 2017

Seventy-seven percent of 21- to 34-year-olds and 70% of 16- to 20-year-olds are reporting Super Heavy visitation, spanning both Gen Z and millennial consumer bases. It’s time to tune into the ty...

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