Take a Look Inside Dash In’s Next-Generation Convenience Store

The Wills Group Inc. is opening its Dash In and Splash In ECO Car Wash next-generation store concept throughout the Mid-Atlantic region. And the Indian Head, Maryland, location, which had a soft opening on Feb. 14, is the second store featuring this concept with a reimagined store design and new menu.

• The Wills Group, La Plata, Maryland, is No. 127 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.

Click through to see what the store at 5105 Indian Head Highway looks like. ...

The new Dash In c-store and Splash In ECO Car Wash feature Dash In’s next-generation store design.

Dash In’s fresh beverages include bean-to-cup coffee, on-tap refreshers and chilled and frozen drinks.

The center store section features lowered gondolas to increase the line of sight so customers have a clear view into the kitchen as food is being prepared.

The newly branded Splash In ECO Car Wash is a state-of-the-art automatic in-bay car wash.

The all-new Dash In “made for you” menu includes specialty burgers, chips and baked goods made on site. The menu also features main course salads such as Dash In’s Southwest Steak and Crispy Chicken Cobb and Dash In Kitchen Bowls.

These larger-format stores introduce an experience that invites customers to linger, with the all-new store concept featuring in-store seating.